About 2 weeks after I joined Twitter as an employee I was asked to put together a team to create the edit button.

It had been the most requested feature on the platform for a long time.

The design process was simple. I think we did that in about a day.

But then the hard work began. Twitter was not built to make things. At times it felt like anyone at the company could say no to an idea and it would be killed.

It took 4 months to get an estimate on how long it would take to build the edit button. 4 months of basically begging people to tell us how long it would take to build this thing.

The estimate finally came back. The engineers estimated it would take 18 months to build the edit button.

18 months to build a simple feature.

After a lot of wheeling and dealing that was cut down to I think 8 months. And the solution was extremely flawed and limited.

When the edit button finally launched, the head of design and product that had asked me to take on the project had both been fired.

The new head of product announced the launch and my team got none of the credit. When I asked for the designer who had been on the project since day one to be mentioned I got an angry phone call.

This was all pre-Elon.

Twitter was the worst managed company I have ever experienced.