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In case you missed it…
Channel 4 recently commissioned a study on BAME representation in UK advertising. The likely assumption, of course, was that the findings would reinforce the narrative of systemic underrepresentation.
But it backfired—spectacularly.
When the agency they
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twitter.com
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In case you missed it…
Channel 4 recently commissioned a study on BAME representation in UK advertising. The likely assumption, of course, was that the findings would reinforce the narrative of systemic underrepresentation.
But it backfired—spectacularly.
When the agency they hired, Tapestry, sent the data back to them, they found that 50% of UK adverts featured black people...
Half of all commercials.
Compared that to the percentage of black people in the UK population: just 4%, according to the 2021 census.
It went on...
People of South Asian descent make up 8% of the population but appeared in 17% of ads.
East Asians make up 1%, yet were represented in 11% of adverts.
Maybe the media class aren’t wrong.
We do live in a society riddled with systemic racism. It’s just not against the races they keep telling us it is.
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Elon Musk: I didn't need $180 million, so I thought I'd spend a bunch of it on a rocket to Mars.
“In order to be highly motivated, you have to have some philosophical foundation. In my case, it was that we want to expand the scope and scale of consciousness to better understand
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twitter.com)