Chinese society in a nutshell, cannot afford but want to be seen.
People are actually paying her to snap photos of the concert stage using their WeChat accounts, just so they can post it on their Moments and make it look like they attended.
The economy situation now is a a hyper-competitive, status-driven economy where even social identity has become something you can outsource.
You might want to call it fake, but that is the hustle for everyone there.